deathmatch for teh lulz.
Edit: And like Keldorn, I believe that full loot does encourage a very boring, safe, way of playing. You're scared of losing your gear, so you only start fights you know you can win. Full loot sounds exciting and manly, but it actually means far less PvP fighting takes place because everyone's too big a wimp to risk their super precious gear. Snoooozer.
So it's not that much different to FOnline:2238.
Say what you like, me and my faction are confirmed badasses.
Oh boy, not this "its a computer game for tough guys!!1" shit again
But don't tell me people leaving after 1st death with the most of their stuff aren't somehow weak.