If they did Wipe to attract players, they would have to do it every week!
Wipe was poorly managed, next time it might be better with current fixes + damage needs to be fixed from broken mechanics anyway, like mostly tweaking something existing, polishing the game and once wipe, old players will come to check how the game is, if it's in good quality, refined ... then it might be fun for more than just a week. Current sessions wipe was so ... the server was in such a bad shape, players left in large bulk due to game still being in CBT level.
You know, for once it might not be the case that the game is utter crap at start.
When, for example, there are 1000 line change log, shit-ton of features, in that case upon Wipe it seems it is physically impossible for existing developer team to manage that magnitude properly, no offense, but there will be bugs, game will apparently look crap for players and everyone knows what soon means when it comes to fixes and updates.
I'd settle for less, but better. Currently the game is becoming in a much more stable state, so something to spice that up + wipe would be just in time along with the damage fixes.