I don't exactly understand thoughts behind the scene. From what is happening it looks more like some crazy like-to-be designer or programmer coming up with features that nobody wants and nobody can be expected to wants them, and then spend long time fixing the damage caused.
Well I understand that they want to do it their way, but currently this is just waste of time. Perhaps receiving negative feedback in all forms over and over will grant them lesson, but currently it looks more like it will just kill the game.
Need to say however, that their approach still beats listening to people on forums :d.