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[muhoooool]

What are we even talking about here? It's nice artwork and as I said before: "perhaps the Vault-Boy used the Pip-Boy to approve the dosage of radium".

When you see a doctor or whatever on an item you have purchased and it says: "scientifically proven!", are you the first to say: "hey there, now wait a minute! That guys isn't science!"?
The Vault-Boy uses the Pip-Boy to approve the beverage (like the scientist uses science). But a piece of equipment can't give you ye olde thumbs up, so the Vault-Boy is inserted to deliver the message.

In more plain reasoning:
- Pip-Boy in text on advertisement to convince our reasoning, logical side
- Vault-Boy to personalize the product and pressure our emotional side

ROFL

[chocolate_chip_cookies]

There's something about that guy's face in the poster that makes me want to punch the screen.

[the underground]

we need more nuka-cola images. especially labels.